The relaunch came with an artistic redesign. The logo has been replaced by a blue background with three rings — orange, blue and yellow. Lee insists the move is about better serving cancer patients, not just reversing declining financial trends. Livestrong was a pioneer in providing one-on-one help to guide people through difficult and sometimes traumatic cancer diagnosis and treatment. The model has been successfully copied by many.
The company therefore needs to find new, unique ways to help patients, Lee said. Later that year, Armstrong resigned from the Livestrong board of directors. In , Armstrong said on the "Oprah Winfrey Show" that his "mythic, perfect story" was "one big lie. He was stripped of those titles. Livestrong said Armstrong has "no involvement whatsoever" in the foundation.
Through an associate, Armstrong declined comment. Jeff Garvey, the first chairman of the Livestrong board of directors who now serves on the executive committee, said Armstrong's doping was "beyond anything that anybody at the foundation had any control or involvement in. Armstrong had no choice but to resign from the foundation's board of directors in You lose trust and sooner or later, you go away," Garvey said. Since then, Armstrong has "had no involvement and there is no discussion about any involvement," Garvey added.
Lee said the public thought the financial hit to Livestrong would be immediate in the wake of Armstrong's scandal, but the "collateral damage" was staggered over several years as contracts ended with corporate sponsors, including Nike, Oakley and Johnson Health Tech, a fitness equipment manufacturer. Fertile Hope and Planet Cancer merge with Livestrong. The first-ever Livestrong Community Impact Project is launched with nearly , votes cast and awards given to over 60 organizations.
Livestrong Global Anti-Stigma Campaign launches with a pilot campaign in South Africa through culturally relevant and targeted messaging. The Livestrong Cancer Navigation Center opens its doors in Austin, offering free one-on-one services to survivors, their family, friends and caregivers face-to-face.
The Livestrong Survey collects information from more than 10, individuals on electronic health information exchange, sharing the results at ASCO, on Livestrong. The first two survivorship grants are awarded, laying the groundwork for the Livestrong Survivorship Center of Excellence Network. First Survivorship Program Guide created. The Livestrong Educational Resource website Livestrong. The Foundation receives a 5 year cooperative agreement with the Centers for Disease Control and Prevention CDC to address cancer survivorship in medically underserved populations.
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